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Decibells group Agriculture interests go back since its inception. However it is only recent that the agriculture business has been institutionalized to take advantage of the growth in the structured agriculture market in India. All of the groups agriculture interest lie in the most fertile state of India – also known as the food bowl of India – Punjab.

Punjab is located in northwestern India, and has an area of 50,362 km2. It extends from the latitudes 29.30° North to 32.32° North and longitudes 73.55° East to 76.50° East. It is bounded on the west by Pakistan, on the north by Jammu and Kashmir, on the northeast by Himachal Pradesh and on the south by Haryana and Rajasthan. Most of the Punjab lies in a fertile plain, alluvial plain with many rivers and an extensive irrigation canal system


  • Having a presence in Agro business in PUNJAB, india’s most fertile and productive agriculture area.
  • Having own and contract/collective farming covering an acreage of 150 acres near Khanna.
  • Khanna also houses Asia’s largest grain market and the group enjoys good relations to leverage trading activities.
  • Main focus of cultivation is Wheat and Paddy.
  • Have undertaken an initiative to start cultivation of Medicinal crops to change crop pattern.
  • Having plans to set upstream projects for processing and value addition to agro products.


The groups foray into commodity trading came as a extension of its long standing electronic trading division under the manufacturing business division. Leveraging on its decades of experience in the import and export of products from the country even in the highlight regulated product categories, the group has aggressively setup its trading activities. The group also leverages the fact that it has strong base in the state that produces most of the consumable commodities such as wheat, rice, sugar, pulses, etc.

The group also has interests in trading of the following commodities:

  • Grains & Food Products.
  • Metals.
  • Energy.
  • Technology.

Value Proposition & Advantages:

  • In depth understanding of import / export process and government regulations.
  • Decades of experience.
  • Good & long standing relations with financial institutions & banks.
  • Long standing relations with logistics service providers.
  • Priority access to major ports.
  • Excellent contacts for sourcing products.
  • Excellent Government contacts for necessary approvals.